Building a Business Case for a CRM at Your Bank or Credit Union [Webinar Recording]

Most marketing and sales professionals know, if they do not already have one, that their financial institution needs CRM. Getting the buy-in and presenting the business case to your executive team can be challenging, especially when you consider that choosing, preparing for, and implementing a CRM is not a simple task.

This webinar offers basic information about how to build an effective business case for implementing CRM, including the benefits of CRM and more specific details on how it impacts sales, revenues, and bottom-line productivity—all things on which the C-suite is focused. It also includes strategies for addressing doubts and objections.

This webinar will cover:

• Basic CRM knowledge (what is a CRM? how does it work?)
• Well-documented benefits of CRM including:
  — Better segmentation
  — Improved marketing campaign success
  — More productive workflow
  — Enhanced customer relationships/satisfaction
  — Improved customer retention

• Top questions to expect from your executives
• Answers to common objections

As you plan for this year, get prepared to make a persuasive case for implementing CRM at your institution. Don't miss out on this practical but powerful webinar.