Turn Analytics into Actionlytics 

And Drive Profitable Growth

Denise Salyards has honed her expertise in all facets of marketing and sales management in the financial services industry over the last 40 years. 

Now, Denise is opening up her playbook and sharing her insights with you on how to make your data actionable. 

You will learn how to:

  • Identify the right data to drive profitable growth
  • Use customer segmentation to identify your next “best” customer
  • Leverage profitability data to enhance your segmentation
  • Develop marketing campaigns using segmentation
  • Maximize your results by better understanding your market potential

Download her paper today to get an outline of proven strategies that will help you turn your data…into analytics…into ACTIONLYTICS.

 

 

About Denise

denise-salyardsDenise has supported financial institutions to develop actionable analytics for their marketing and sales efforts for over 40 years. As a former leader of CRM and Business Intelligence Consulting Practices, she has worked with banks and credit unions across the country to establish segmentation and optimization models that fuel profitable growth.

She is a recognized expert in:

  • Analytics
  • CRM/MCIF implementation and utilization
  • CRM Strategy development and execution
  • Delivery channel analysis
  • Customer segmentation
  • Branch network optimization

Today, she is the Director of Actionlytics for 360 View.

You can connect with her at dsalyards@360view.com or call her at 954-474-6716.